“石玉情缘”玉器品牌于2001年在中国注册，主要是新疆珠宝玉石的生产、加工、销售业务，经营理念“用石传情，以玉结缘”，追求优雅、简单、高品质，研发各类高、中、低端的商品，适应不同消费群体需求。在北京、上海、广州、深圳、石家庄等地建立合作伙伴，密切了中国玉友的联系。
 2005年“石玉情缘”先后开通电商抖音、小红书、微信订阅号、微信视频号等中国线上互动推广平台。2022年开启跨境电商业务，先后开通：Shopee（台湾站、马来站、新加坡站、菲律宾站等）、TikTok Shop等，建立北美独立网站“www.fine-jade.com”，满足众多国内外玉器爱好者的需求。
 公司在中国获得
“天工奖”、“百花奖”、“中华龙奖”等多项金银奖。也是中国工商联玉石委员会副会长单位、新疆珠宝商会常务副会长单位、新疆宝协副会长单位；
2015年获得新疆和乌鲁木齐市文化产业示范基地；2016年获得新疆电子商务示范基地；2018年被国家评为高新技术企业。
2017年公司成为中国工行融易购平台的合作伙伴。公司还作为奥运会特许经营商合作伙伴参与2008年北京奥运会玉石产品的生产、加工与销售。还获得2014年南京青奥会特许生产商资格。

The “Fine Jade” jade brand was registered in China in 2001, mainly engaged in the production, processing, and sales of Xinjiang jewelry and jade. Its business philosophy is “conveying emotions with stones, and building relationships with jade”, pursuing elegance, simplicity, and high quality, and developing various high, medium, and low-end products to meet the needs of different consumer groups. The company has established partnerships in Beijing, Shanghai, Guangzhou, Shenzhen, Shijiazhuang, and other places to maintain close contact with jade enthusiasts in China.
In 2005, “Fine Jade” successively launched online interactive promotion platforms such as Tik Tok, Red Book, WeChat subscription accounts, and WeChat video accounts in China. In 2022, it launched cross-border e-commerce business, and successively opened Shopee (Taiwan Station, Malaysia Station, Singapore Station, Philippines Station, etc.), TikTok Shop, and established an independent North American website “www.fine-jade.com” to meet the needs of numerous jade enthusiasts at home and abroad.
The company has won many gold and silver awards such as the “Craftsmanship Award”, “Hundred Flowers Award”, and “China Dragon Award” in China. It is also a vice-chairman unit of the Jade and Stone Committee of the China Federation of Industry and Commerce, the executive vice-chairman unit of the Xinjiang Jewelry Industry Association, and the vice-chairman unit of the Xinjiang Treasure Association. In 2015, it was awarded the Cultural Industry Demonstration Base of Xinjiang and Urumqi City, and in 2016, it was awarded the E-commerce Demonstration Base of Xinjiang. In 2018, it was recognized as a high-tech enterprise by the state.
In 2017, the company became a partner of the Industrial and Commercial Bank of China’s Rong e-Mall platform. It also participated in the production, processing, and sales of jade products for the 2008 Beijing Olympics as a licensed operator and cooperation partner. It also obtained the qualification of a licensed producer for the 2014 Nanjing Youth Olympic Games.